25° – Text is dead


Text is dead. Reading is dead.

That is what they tell me 10 times a day.
Words are not catching the attention.
Nobody is reading anymore.
Pictures or visuals are easier to catch.

But in return: What do they want?
They come to my desk and ask me for scripts all day long.

So, why do they bother me writing things that nobody is reading.
Why still writing?
Well, I write to let the words free.
There are just 26 letters, but there is far more to it.
And I like the writing flow.
Especially about things that I am into.

So, for the next weeks I will not publish a single picture.
Just words. More than words.

And I would like to know from you:
Does a visual help to read the text?
Or do you just look at the picture and don’t read the text anymore?

Looking forward to your responses!


One Response to “25° – Text is dead”

  1. Es lebe der Text! Aber nur der Gute.

    Dass keiner mehr liest, ist Werbergelaber. Das hat sich schneller verbreitet als jedes Gerücht – leider gibt es dazu keine Quellenangabe. Ein Mythos ohne jedes Fundament.

    Ich glaube, auch “Konsumenten” freuen sich über gute, bewegende, interessante, nicht-werbliche Texte. Es gibt nur so wenig Direktoren (Art- oder Kreativ-), die einen guten vom schlechten Text unterscheiden können. Da lassen sie es lieber gleich und sagen: Mehr Bild.

    Ich mag ja beides. Man kann auch mit Worten Bilder malen. Besser sogar manchmal noch.

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